Cansu Öztürk - Product Marketing Artist

Product Marketing Artist

• Produced performance-driven static, video, and UGC creatives for mobile app and digital product campaigns across global markets.
• Collaborated with growth and marketing teams to turn ROAS, CTR, CPA, and creative performance trends into stronger creative strategies.
• Built structured briefing and iteration systems, translating winning concepts into scalable testing frameworks.
• Wrote UGC scripts, developed messaging angles, and managed creator, agency, and partner production workflows.
• Led creative review and revision cycles with performance-based feedback across multiple campaigns.
• Managed 100+ creators and UGC partners, overseeing sourcing, revisions, approvals, and delivery timelines.
• Adapted winning concepts into high-volume creative variations, briefing teams on hooks, pacing, retention mechanics, subtitles, and CTA frameworks.
• Used AI creative tools including Kling, Veo, Arcads, HeyGen, ElevenLabs, Nano Banana, ChatGPT, Flora, and Runway to speed up production and testing.